Divvela Panduga, the Festival of Lights is a very popular festival and is celebrated throughout the Indian Continent. In Andhra Pradesh this festival is celebrated to commemorate the victory of good over evil when Lord Krishna, with the help of his wife Satyabhama, destroyed Narakaasura, a demon king, and established his rule, the law and order and saved women from the Narakaasura's custody.
Divvela panduga is also known as Naraka Chaturdasi, because that was the Chaturdasi (fourteenth day) of the fortnight that ends with Amavasya (New Moon Day). All through this fortnight, people decorate their homes with oil lamps and on the dark night of Amavasya is celebrated with fire works. The dark night becomes a brightly-lit night with rows of lights everywhere and fire works.
On the day of Divili Panduga, religious Telugus wake up early in the morning and take special ritual showers. They wear new clothes on this day and parents invite their daughters and sons-in-law to their home and present them new clothes. For merchants and business communities of Andhra Pradesh, Divvela panduga is worship of Goddess of Wealth, Lakshmi, and is the beginning of a New Year.