Roop Chaturdashi is a Soundarya Siddhi Diwas i.e. on this day one can perform some Sadhana for gain of beauty and magnetism. Just as flowers and leaves cannot appear on a dry tree similarly a person who is deprived of handsomeness, joy and vigor cannot rise in life. He remains angry, tense and troubled throughout life. In life beauty and good looks are just as important as good health.
Over the ages people forgot the significance of this day and businessmen used the occasion to perform worships for the expansion of their business. This is not the real purpose of this wonderful days. The rituals performed on the Roop Chaturdashi lay stress on the point that it is the duty of every human to take care of one's body and maintain its good looks. Keeping the physique fit and healthy and also improving one's appearance through external means are equally important. Roop Chaturdashi is the day when one can pray for both these boons i.e. a healthy and beautiful body.
Roop-Chaturdashi in the north is mainly a day of rejoicing and is heralded with firecrackers. In all north Indian States, such as Uttar Pradesh, Haryana, Madhaya Pradesh, the second day of Diwali is also known as Roop Chaturdashi. On this day, Hindus takes a ritual bath and perform Sadhana (Meditation). On Roop Chaturdashi day, one can pray for both these boons i.e. a healthy and beautiful body. In Maharashtra also, traditional early baths with oil and "Uptan" (paste) of gram flour and fragrant powders are a `must' on this day.